Client Case Studies

C-TRL


Client: CTRL – New York, NY
Challenge: Rebrand motion graphic studio as creative design entity for the progressive marketer.
Services: Strategic session, white paper, action plan, marketing collateral, and “ghost-writing” company-to-client communications
Implementation: CSM was hired by CTRL, a multidisciplinary design studio based in New York City with creative partners internationally. Founders of CTRL invested in a high-level two-part strategic session, involving principles and key staff members. The outcome was an internal white paper positioning document and 90-day action plan. By differentiating the company’s uniquely crafted content and design services spanning the digital realm, CTRL was able to reposition their boutique studio as a power player in a fast-paced and competitive artistic and technological industry. CSM’s deliverables captured CTRL’s artistic roots and exceptional commercial services into valuable company language that supported the founders’ individual artistic identities while projecting future growth opportunities and direction.
Result: Streamlining of responsibilities among the principles to more efficiently plan for future company growth; increased individual awards and recognitions for CTRL’s creative directors; a boost in creative collaboration amongst industry peers and colleagues; and an expansion of client pool to both renowned corporate and cultural institutions. In 2009 CTRL partners founded a sibling company Faune, currently represented by Paranoid in the U.S.


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