Welcome to Culture Shock Marketing (CSM), a New York City-based, 21st century strategic marketing consultancy. Focused on serving fine art galleries, artists, curators, and cultural institutions, we are a valuable strategic partner, energetic and in tune with the individuals, events and associations driving the art market.
We understand the importance of differentiating our clients in a diverse, global marketplace. As skilled communicators, we build brand identity based on your uniqueness, your value propositions. We are positioning experts, capable of developing bold, tailored messages that build awareness for you and your brand in local, digital and global art markets.
More than tacticians, we are strategic planners, capable of assisting you in carefully planning and managing precious resources, by documenting your marketing, and the activities that can make a difference, in a 90-day action plan. Acting as your marketing staff, we help you implement, monitor and, if necessary, modify your plan.
In summary, we provide you the best opportunities to implement strategies and tactics designed to promote your organization’s services, products, events, and brand. We will align you with diverse audiences, attracting greater customer recognition and response. All combine to enhance your brand’s longevity and cultural relevance in the marketplace.
We invite you to browse our site and discover more about our process, clients, and array of services designed to assist you achieve your vision and organizational growth objectives.
Building brand, partnerships, and enhancing your vision is our goal.
Debra Anderson, CEO / Founder
Debra Anderson is founder of CSM and a dynamic marketing consultant and strategist for a growing client list of emerging galleries, artists, and corporate clients. She has directed an array of communications projects including campaigns for New York’s Jonathan LeVine Gallery and Tribeca Enterprises. CSM promotions have been successful for acclaimed curatorial exhibitons including Ruas de São Paulo: A Survey of Brazilian Street Art, Shepard Fairey's E Pluribus Venom, and The Creators Series, produced by Tomorrow Unlimited.
Known for her creative approach to marketing and public relations, Ms. Anderson has implemented successful campaigns for clients at Scope Miami (2005), Bridge Art Fair (2006), and Art Now Fair (2007) during Art Basel Miami Beach. Trade shows include the Philadelphia Buyers Market of American Craft where she coordinated the Business Resource Center, Visiting Artist Program and Seminar series. Anderson has also worked closely with artists Lori Earley and Steve Joester on projects designed to brand their studios. Her curatorial contributions include the twenty-year anniversary exhibition, Andy Warhol: In His Wake at Carrozzini von Buhler Gallery and Factory Craze: Week of Warhol at the Gershwin Hotel. She has also curated artist exhibitions at the original Andy Warhol Factory on 860 Broadway.
Anderson has worked on several successful art auctions and fundraisers, building partnerships between for-profit and not-for-profit organizations including Brazil Foundation, Mercy Corps, Mentoring USA, Plays for Progress and The Pure Project. Other highly regarded clients include Patricia Nix and Dillon Gallery, Tribeca Enterprises, Tomorrow Unlimited, Ampersand, and Murphy Design.
As an independent communications consultant, Anderson’s media outreach included features in top national and international outlets including in The New York Times,The Village Voice, The New York Sun, AM New York, NY Metro, New York Magazine, Swindle Magazine, Juxtapoz, Paper Magazine, Dazed and Confused, LA Times, Plum TV, Ovation TV, NKK Enterprises America, Fuji Television, Swiss TV, Gothamist, ArtInfo, and ArtForum. Her work as artist agent has secured works in Smithsonian American Art Museum, Corning Museum of Glass, and Barneys New York.
Anderson is scheduled to be featured in the Dec/Jan issue of TRACE Magazine.
Culture Shock Marketing
445 Grand Street, No. 1
Brooklyn, New York, 11211
347.463.9023
